A pastime goes beyond the big leagues
Chevrolet has cultivated a relationship with baseball that goes far beyond traditional sponsorship. It all began with Chevrolet’s desire to create a meaningful, sustainable way for dealers to become...
View ArticleBringing fans closer to the track
For years, Chevrolet has established itself as one of the most successful sponsors on the NASCAR circuit. Part of their success has included an immersive traveling activation that brings fans and...
View ArticleUnleashing the biggest 7th inning stretch ever for T-Mobile
Overview T-Mobile was looking to leverage its sponsorship of Major League Baseball during the 2014 postseason in a bold new way. The postseason is the highest engagement point of the year, reaching...
View Article2014 Chevy Silverado Tour
In 2014 Chevrolet wanted to engage truck buyers across the country and introduce them to the new Chevy Silverado. To reach this hands-on audience, we needed to find ways to tell the product stories...
View ArticleWinning March Madness with Buick Bracketball
Buick wanted to reconnect with consumers and show that their brand is more modern, stylish and high-tech than ever. And they wanted to do so in a way that would resonate with the people who matter...
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Delighting fans at HK Sevens Rugby Week for Marriott
Overview Marriott Rewards was sponsoring Hong Kong’s biggest sporting event – Hong Kong Sevens Rugby Week – for the very first time. We created and executed a campaign that created memorable...
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Bringing vertical format filmmaking to the international stage with Nespresso
Challenge Nespresso needed to attract younger consumers to their brand. But the brand knew that connecting with them would require an authentic communications platform through channels and formats...
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Introducing an iconic brand to a new generation through an interactive art...
Challenge Established in 1902, Cadillac is America’s original luxury brand. It consistently pushed boundaries, earning a celebrated reputation as “The Standard of the World.” Cadillac also became a...
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Airbnb Welcome Home: Festival of Hosting
Challenge Hosts are at the heart of everything Airbnb does – providing the listings. And there was a need to bring together its most unique and popular hosts from across Shanghai to celebrate and give...
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Popping up and back to the ‘90s with Reebok’s Aztrek Collection
Challenge To celebrate Reebok’s launch of the Aztrek Collection – the iconic ’93 sneaker that was reborn in a physical, bold and disruptive way – we needed to create brand heat and love for the Aztrek,...
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